A series of online articles explores the charity's sustainability strategy and efforts to reduce its carbon footprint, highlighting the collaboration with Smart Energy, based on interviews with experts across the organiation. I have also written several articles for English Heritage Members' Magazine.
Guardian Labs /The Guardian /The Observer
Targeted advertorial copy for the Guardian Labs agency, briefed by clients including the Eden Channel (for the series David Attenborough's Natural Curiosities), Brand USA and the Forestry Commission.
This material encompasses a variety of topics: travel in Alaska and the Dakotas, an interactive online guide to the attractions of England's forests, hiking on Dartmoor, and how chameleons change their colour.
Visit Herefordshire / Orphans
Inspirational articles for the relaunch of VisitHerefordshire.co.uk for the regional tourist board, and practical guides to new cycling routes around the country. I also provided consultancy services during the development of the site.
This is just a small selection of the projects I've handled for various clients. Other work includes: writing material for the Natural History Museum, WWT, London Wildlife Trust and the Canal & River Trust; editing custom guidebooks for Chivas Regal, HSBC and the FA.com for Lonely Planet Publications; producing customer magazines, supplements and inspirational content for tourist boards and tour operators including Explore, Discover the World and Abercrombie & Kent; and writing advertorials for commercial development teams including Immediate Media Co, The Guardian and The Telegraph.
"I have worked with Paul on a number of projects and he is the ultimate professional. Not only is he fun to work with, but he always delivers on time and to budget. The quality of his work is exceptional, and he always offers great advice. As a client I couldn't ask for any more."
David Symes, former Country Manager, Jordan Tourism Board, and Marketing Director, On The Go Tours
If you're looking for new ways to reach your target audience – in print or online – contact me to discuss ideas.